With millions of businesses out there trying to compete with your business, it’s never been more important than advertising online. These days, businesses of all forms and sizes, local or international, are turning to Google Adwords to drive in more customers through the world’s largest search engine. When people are searching for your business, we make sure you put yourself in the front row at the search engine.
Keyword title research
Our team will do extensive research to determine what phrases and key terms that will work best and fit for your business. Instead of finding your customer like finding needles in haystacks, Google Adword helps to target the right phrases which is an important step to have the best possible result.
Ads Development
Based on the selected phrases and key term, we will create compelling, informative text ads that will appear within the results of the search engine when your keywords or phrases are searched. These ads will encourage users to visit and engage with your website.
Analysis and Performance Measure
We will monitor your campaign to ensure that the traffic being sent to your website is relevant and qualified. SEM campaigns generate a significant amount of data about site visitors. We will analyze the data and create a comprehensive report for further marketing strategy planning.
Your Business, Our Responsibility
At Dot Connect, our expertise will analyse and manage your Google Adword account so that we can bring your business nearer to your audience. Our team will always come out with targeted keywords which are suitable for your business or brand to determine the most cost-effective marketing strategy in order to appear in your customer’s search engine when they are searching for relevant keywords.
By using various kinds of advertising option, we will finalize out and select the best ads campaign option that will generate more visitors and sales.
Organic Search
There are more than three billion searches online every single day across the globe. No matter what business you’re involved in, some of these searches are directly related to the product or service you provide. There are two kinds of marketing campaigns related to google search. The first one is an organic campaign called Search Engine Optimization which requires some efforts on the contents, structure of the website and technical aspect, which will cost a lot of time and budget.
Luckily, organic rankings aren’t the only way to get your website at the top of these search results.
Pay-Per Click Search
The other viable strategy is called Google Adwords SEM. This service is directly taken from Google and is also called PPC or Pay per Click campaign. The central idea is to win sponsored listings on the top page of Google. But what if you have no clicks at all? Well, you would not be charged.
Creative Mixing of Both Advertising Method
Basically there are two main functions for Google Adwords, the first is the Google Search Marketing which gives you the brand awareness it deserves. Appear in the right place at the right time when your potential customers are searching for your products and services on Google.
The second is called Google Display Network which is used to increase your conversion rates with strategic re-marketing activities. Follow and track your potential customers online and see how your audience reacts to your campaign.
